We Can
Handle the Truth: The Facts on Alzheimer’s
During
the time it takes for you to read this piece, try to put your denial impulse
aside and take a hard look at the truth about Alzheimer’s. Because the fear
that causes you to deny things — like our risk of getting this mind-blowing
disease — can actually be the motivator you need to stop ignoring the facts and
join me in doing something about it.
So
here’s the truth: Our WebMD and Shriver Report
Snapshot: Insight into Alzheimer’s Attitudes and Behaviors, revealed that almost all of us (96
percent) have heard of Alzheimer’s disease ... so we can no longer deny that it
exists. Nearly four in five of us know, or have known, someone that has been
diagnosed with it, which tells us that the vast majority of us not only know
about it, they actually have experience with someone who has had or is living
with Alzheimer’s.
But
even with all of that first-hand experience, we aren’t doing much about it.
Although 67 percent of people say they would actually like to know their risk
for getting Alzheimer’s disease, when offered a list of ways to do that, more
than one in four say they wouldn’t do any of them. Although two-thirds
acknowledge that an Alzheimer’s diagnosis would cause their family great
financial harm, nearly half say they have never considered the financial
implications if they, or someone in their family, were to get the disease.
We
know the risks and the reality, but we are in denial and unprepared as a nation
to deal with it.
Why
are Americans choosing to turn off and tune out when the risk-filled,
pocket-emptying truth is right in front of us? Because denial is a protective
mechanism. It keeps you safe until you are ready to handle the truth.
What
am I hopeful about? I am hopeful about the exciting research that is happening
in labs across the globe. Some of the world’s best and brightest are looking
for a cure everyday, some even say they’re getting closer — as the new cover of
Time magazine implies.
But
until a “miracle” drug is found, let’s not deny that someone in this country
gets Alzheimer’s every 67 seconds. Let’s not refuse to act because there is no
cure. There is no cure for cancer and still there are millions of people
fighting it every single day. We need to fight the fear our denial is
protecting us from and find the hope. Hope will allow us to accept the truth —
that as many as 16 million people could have this disease by 2050 — and act on
it.
I am
hopeful that people now understand the connection between cardiovascular health
and brain health. I am hopeful about the cutting-edge research that is showing
a relationship between the foods we eat and their impact on our brain. I am
hopeful that people are getting the message that our brains and our bodies are
connected and what is good for our bodies is also good for our brains.
I am
hopeful about companies like WebMD, Equinox, Vimmia and so many more, that are
joining us in this fight. The truth is that getting educated, getting empowered
and getting engaged is the way to stop the fear and find the hope.
I am
hopeful that children of Boomers who might suspect that their parents are
struggling with memory will get them to a doctor earlier because they are now
more aware of what Alzheimer’s is and isn’t. If you’re wondering what the early
signs are, just this week, the Alzheimer’s Association listed them for you. The fact is, every day 10,000 Baby
Boomers turn 65. The time you waste denying that someone you love might have
Alzheimer’s is time wasted getting them into a clinical trial or getting a new
drug that could slow its progression. When I speak to anyone connected to this
disease, one of the biggest regrets they have is the time they spent in denial.
There’s so much shame around Alzheimer’s but the truth is you can sit down and
have a conversation with your spouse, your parents your loved ones about what
they would want to do if Alzheimer’s showed up at your door today. Those who
plan do better.
And
I’m hopeful that women — the economic engine of this country — will join me in
this fight because the vast majority of people diagnosed with Alzheimer’s are
women. In fact, as The Shriver Report first reported, a woman in her early 60s
is twice as likely to develop Alzheimer’s as she is breast cancer over the
remainder of her life. Which is why I am excited about the mobilization of
women through The Women’s Alzheimer’s Challenge — we’re raising money to fund research
on women’s brains to get the answer. And we won’t stop until we do.
In
fact, I am excited about all of the people who are engaged in this fight
— spouses, children, political leaders. I am thrilled that the federal
government just increased the amount of money devoted exclusively to
Alzheimer’s research. It’s still not enough.
In
an election cycle where it seems like we have nothing in common, one thing we
all DO have in common is that we all have brains. And I haven’t met a person
who isn’t terrified of losing theirs. So let’s brainstorm.
They
say the truth can set you free. The truth about what Alzheimer’s is and isn’t
and what we can and cannot do can set us free as a nation. I have faith in our
country and I know we can handle the truth and be brave enough to use our fear
to propel us into action.
The best way to break
through denial is to challenge it. We have the facts, we have the figures. And
we have the fight. Let’s go and face it together.
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